Hail Seitan (pronounced Hail Satan) is a vegan heavy metal festival I created. I designed the logo and created all the illustrations used throughout.
Rather than go down the standard poster route, I made a patch jacket inspired by the heavy metal culture. I embroidered and hand-sewed every little detail and then styled and photographed it in a final shoot. The jacket contains all the information you would expect to see on a promo poster and the photographs of it will be used instead of a poster.